Our values and our vision

Meeting any aesthetic need for the wellness of the modern man. This is the goal that DNG-Group has set in the world through its brand: #Barba Italiana.

Giving to every man, in every country, a complete line of professional products dedicated to men’s health and strongly representing the Made in Italy.

The naturalness of raw materials, vitality of essential oils, respect for the environment, sophisticated packaging, efficiency, safety, attention to detail and in-depth study of each function are the expression of a will that underlies the project: excellence in male beauty; that’s how #Barba Italiana was born.

Conceived and created in 2015 by the young entrepreneur Giacomo De Nardis, it’s enjoying major success in a global scale and in just five years has reached thirty countries worldwide. Thanks to the clear vision of providing cosmetic excellence, #Barba Italiana gives services involving the harmony of the senses, based on products with innovative formulations without parabens, paraffin, gmo, sls, sles and silicones, together with everything that nature offers us from the origins.

Training, design and research combined to tradition and innovation are indeed the winning combination for #Barba Italiana which thanks to this union gives birth to three business divisions: #Barba Italiana Training, #Barba Italian Design and #Barba Italiana Tech to meet specific requests of hairdressers and their clients.

Everything leads the whole team #Barba Italiana to go daily beyond to a continuous and specific design with the purpose to give news, services and raw materials to be more and more at the forefront.


Welcome to #Barba Italiana,

Welcome to the new world of male wellness.